Drowning in customer data but still guessing what actually moves the needle? You’re not alone. As CDP adoption rockets toward a projected $7.39 billion market size in 2025—and 72 percent of marketers already rely on a CDP to make sense of their data—the pressure to translate raw information into revenue has never been higher. Below […]

If you’ve felt your cost-per-lead creeping up while buyer attention keeps shrinking, you’re not alone. B2B decision makers now jump between half a dozen channels before they’ll even fill out a form, let alone book a demo. In that chaos, chatbots have quietly become your always-on sales rep—answering questions, qualifying prospects, and booking meetings while

Launching a startup feels like surfing a wave that never stops moving. One minute you’re celebrating your first paying customer; the next you’re hunting for pennies in the company couch cushions to cover payroll. If that sounds familiar, you’re not alone—most founders spend as much time worrying about cash flow as they do building products.

Manual reimbursements aren’t just annoying—they’re expensive. A recent Emburse survey found that 23 % of finance teams still reconcile expenses by hand, creating month-end backlogs and morale-killing delays. Even modest-sized companies report dedicating almost a full head-count to chasing receipts. SIXT’s switch to automation cut its processing staff from eight to just three and slashed