It takes more than profits to build a company people respect. At Soft2Bet, giving back isn’t just a seasonal gesture — it’s part of how the business runs. This isn’t a company that treats charity as a checkbox. It listens, includes its people, and gives with purpose. Soft2Bet brings the same care to its charitable efforts as it does to its products and collaborations — whether it’s a grassroots idea from staff or a larger international cause. And as the company has expanded quickly, its commitment to doing good has kept pace every step of the way.
Company-Wide Giving with Local Roots
Across Soft2Bet’s network of offices, one value consistently stands out: impact should start close to home. Malta plays a special role at the heart of Soft2Bet — not just as a business base, but as a place where community involvement really takes root. The team there doesn’t wait for top-down initiatives; they bring ideas forward, get involved, and help turn local needs into real action. From suggesting charities to planning volunteer events and helping decide where donations go, the team on the ground is given the trust and freedom to take the lead.
The company’s leadership backs this approach wholeheartedly. And the connection between its culture and its community involvement is no accident. As the company’s CEO Uri Poliavich once put it, “Charity drives business.” It’s not just about donations — it’s about building something that makes sense in the long term.
Charity as Culture, Not Campaign
Soft2Bet’s charity work doesn’t revolve around big headlines or short-term campaigns. Instead, it’s built into everyday operations. Internal programs allow employees to nominate causes that resonate with them personally — sometimes it’s a food bank, other times a youth centre, or a shelter that’s short on supplies. The company then matches donations, lends organisational support, or, when possible, brings in teams to volunteer in person.
What makes this model different is that it doesn’t rely on top-down decisions. It’s the people inside Soft2Bet who steer the ship when it comes to giving — and they take it seriously. There’s also a quiet consistency to how the company operates in this space. It’s not loud. It’s just committed. And that commitment shows in the results: steady partnerships with charities, thoughtful outreach, and a growing list of local organisations that know Soft2Bet as more than just a tech company.
Stories from Inside
The impact of Soft2Bet’s giving culture isn’t just seen in press releases — it’s felt in day-to-day moments across teams. From small acts of kindness to staff-led initiatives that grow into company-wide efforts, the real stories often start quietly.
Staff Picks Matter
Every few months, Soft2Bet runs an internal call for cause suggestions. Employees submit names of charities they care about, often tied to personal stories or community ties. Then, a vote. The most nominated organisations receive funding — but more than that, they get attention from people who genuinely want to help. One team in Malta recently helped organise a donation drive for a children’s hospital, turning a small idea into real impact.
From Lisbon to Local Causes
Soft2Bet’s involvement in global events like the SBC Legends Charity Game also feeds back into local action. After sponsoring the high-profile match in Lisbon, employees across offices — including Malta — joined forces to identify frontline causes the company could support with the proceeds. This loop of global-to-local giving keeps things grounded and reminds everyone why it matters.
Matching Generosity
One of the company’s simplest but most effective tools is donation matching. If a team member donates to a registered cause, Soft2Bet matches that amount. No red tape, no delays. It’s a direct way of showing that employee values are company values. And that kind of alignment builds a culture that people want to be part of.
Where the Help Goes
In the last year, Soft2Bet has backed a variety of meaningful causes — from healthcare and education to urgent crisis support. The list keeps expanding, but here are a few places where that support has made a difference:
- Animal welfare groups in local EU communities.
- Mental health awareness and support projects.
- Refugee support organisations during crisis periods.
- Support for pediatric care centres in both Malta and Cyprus.
And because teams help choose these causes, there’s always a sense of ownership. It’s not just charity — it’s a shared purpose.
A Better Way to Build
Charity at Soft2Bet isn’t about image. It’s about alignment — making sure growth doesn’t come at the cost of community. As Uri Poliavich put it, “I remember the feeling of hunger the most, not just hunger as a kid, but the hunger to change your life.” That way of thinking runs throughout the company.
As Soft2Bet expands and steps into new markets, one thing stays constant — its commitment to responsibility grows right along with it. And if done right, it becomes a foundation — not a footnote. That’s the kind of growth story that actually matters.
