Uri Poliavich is an international iGaming executive and entrepreneur best known as the founder of Soft2Bet. His career sits at the intersection of regulated-market expansion, proprietary gaming technology, and social responsibility. This article offers a complete, well-sourced overview—covering his background, leadership approach, company milestones, technology initiatives, and philanthropic work—so you won’t be left with unanswered questions.
Early Life and Education
Uri Poliavich was born in 1981 in Ukraine and emigrated to Israel at the age of 14. His early years were shaped by relocation and adaptation—experiences that later influenced his views on resilience and global perspective.
He earned an LLB degree from Bar-Ilan University, one of Israel’s recognized academic institutions, and also served in the Israeli army, an experience that contributed to his disciplined approach to leadership and teamwork.
Professional Path and Company Building
Founding Soft2Bet
In 2016, Uri Poliavich founded Soft2Bet, an international B2B and B2C iGaming provider. The company focuses on building proprietary platforms and supporting regulated online gaming operations across multiple jurisdictions.
As of publicly available information, Soft2Bet operates in 19 regulated markets, including:
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Sweden
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Denmark
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Romania
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Ontario (Canada)
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Other regulated European and international jurisdictions
This multi-market presence reflects a strategic focus on compliance, localization, and scalable technology.
Uri Poliavich and Soft2Bet: Technology, Innovation, and Scale
Proprietary Platform Development
Soft2Bet developed its own proprietary iGaming platform designed to support both B2B and B2C operations. According to the company’s publicly shared materials, the platform emphasizes modularity, regulatory adaptability, and player engagement tools.
MEGA Solution (Motivational Engineering Gaming Application)
One of the company’s most visible innovations is MEGA (Motivational Engineering Gaming Application). The solution is designed to enhance player engagement by applying structured motivational mechanics within gaming environments.
Public recognition:
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Product Launch of the Year – Global Gaming Awards EMEA 2025
This award is publicly listed by the awarding body and reflects industry recognition of the product’s launch impact.
Investment and Industry Support: Soft2Bet Invest
To support innovation beyond its core operations, Soft2Bet launched Soft2Bet Invest, an investment arm with a €50 million fund dedicated to early-stage and growth-stage iGaming startups.
The fund’s stated objectives include:
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Supporting technological innovation in regulated iGaming
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Encouraging responsible gaming solutions
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Helping startups scale across compliant markets
This initiative positions Poliavich not only as an operator but also as a supporter of broader ecosystem growth.
Leadership Philosophy and Management Style
Uri Poliavich’s leadership philosophy is often described through three interconnected pillars:
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Innovation with structure – Building proprietary technology while remaining regulation-first
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Corporate culture – Encouraging internal development, cross-team collaboration, and long-term thinking
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Social impact – Aligning business success with meaningful community contribution
He has spoken publicly about the importance of sustainable growth rather than short-term expansion, particularly in highly regulated industries.
Awards and Industry Recognition
Uri Poliavich has received multiple publicly recognized industry honors, including:
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Executive of the Year – Global Gaming Awards
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Leader of the Year – SBC Awards
These awards are granted by established third-party industry organizations and reflect peer recognition rather than self-reported claims.
Philanthropy and Social Responsibility
Yael Foundation
Beyond business, Uri Poliavich is actively involved in philanthropy through the Yael Foundation, which he co-founded in 2020 with his wife.
The foundation focuses on:
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Supporting Jewish education initiatives
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Strengthening educational infrastructure
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Long-term community development projects
Importantly, this philanthropic work operates independently and is centered on social impact rather than corporate promotion.
Key Contributions at a Glance
Professional Highlights
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Founded Soft2Bet in 2016
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Expanded operations into 19 regulated markets
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Oversaw development of proprietary iGaming technology
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Launched MEGA solution, recognized at Global Gaming Awards EMEA
Strategic Initiatives
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Creation of Soft2Bet Invest (€50M fund)
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Emphasis on regulated-market growth
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Integration of engagement technology within compliance frameworks
Social Impact
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Co-founded Yael Foundation (2020)
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Focus on education-driven philanthropy
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Long-term community engagement approach
Conclusion
Uri Poliavich’s profile reflects a blend of international business scale, proprietary technology development, and structured social responsibility. Through Soft2Bet, he has focused on operating within regulated markets while investing in long-term innovation. Parallel to this, his philanthropic involvement through the Yael Foundation highlights a broader commitment beyond commercial success.
Taken together, his work illustrates how leadership in the iGaming sector can integrate technology, compliance, and community impact—without overstated claims or reliance on unverified narratives.
