Every UK based business wants SEO success stories, it’s just a fact. SEO helps businesses grow, so it’s non-negotiable. But that doesn’t mean you simply settle for whoever you see is offering SEO to you for the cheapest cost.
The ideal is to find a company that is a good fit for your business, its goals and you as a marketing manager or business owner.
So, let’s look at some tips and tricks to help you find the best fit for you!
Actually, Know your Goals
Before even thinking of hiring an SEO agency, you should be aware of what you’re hiring them for. This means translating organisational, sales and marketing goals into SEO goals.
A great SEO agency will ask you pretty much immediately what your goals are, and how you see your brand’s future going.
These goals are what gives your digital marketing growth much needed direction and helps you measure your return on investment down the line.
Look At Internal Resources
Even if you want the SEO agency to handle all your SEO processes, you will still need to do some work along the way in order for things to be successful. This includes approving strategies and content, checking work, reading reports or giving feedback.
Be sure that your internal team (or you yourself) have the time and energy to collaborate with the SEO agency efficiently before you jump in.
Consider Your Overall Budget
Most SEO agencies are very transparent with the cost of their SEO processes, and this is done on purpose. SEO agencies are not flexible with their fees, they prefer to be upfront to work with only the people that can afford them, so while you’re looking for agencies, be aware of your maximum budget well before you start looking around.
Do A Lot Of Research
You can’t cut corners when looking for an agency, so doing in depth research is a must. You need to make sure the prospective SEO agency is a good fit, and research is the first way to do this. Then, once you have a shortlist, you can interview and make decisions.
Some things to look into are:
– Check the size of the agency against your needs.
– Look at case studies and credentials
– Look at how varied their customer base is
– Pricing vs your budget
– What industries they work in
Get Ready For Interviews
Now that you have a shortlist, prepare some questions to ask everyone you speak to.
Some topics can include:
– Their focus as an agency.
– Their approach to SEO
– What do they do that other agencies don’t
– Do they scale as your business needs change?
– How flexible are they?
Check if You Go Together Well
Now it’s time to see if you can see yourself working with this company in the long-term. Do you get along? Can you speak to them comfortably? This is also where you should trust your gut feeling. If you have concerns, talk to the agency about them and always choose with a mix of facts and feelings, even if it’s a more out of the box choice.
Understand The SEO Process
You should understand what the agency is going to be doing on your behalf, and this will also include educating yourself on some SEO processes so you can be on the same page as your agency. Occasionally, the agency themselves will be more than happy to take the time to sit you down and walk you through it, but others won’t have the capacity. By being more aware you can make more informed choices down the line.
Be Sure of Agreement Terms
Before you sign anything, always read it. You don’t want to fall into any pitfalls or have any hidden costs, so read and get a second opinion on your agreement if you need to. If anything needs to be clarified, don’t hesitate to ask.
Choosing the best SEO agency is a lot of work, so if you want to skip the effort, just chat to Perfect Link Building in the UK. Talk to them and start paving a pathway to success via SEO!
